top of page
Asset 1_4x.png

BRAND DESIGNER &

MARKETING STRATEGIST

Drove sales growth at Neuro by leading creative assets like brand strategy, photography, and social media design, helping scale the startup into an 8-figure brand.

Top Neuro
Dark Logo_300x_edited.png

Making nootropics feel less clinical and more human.

For Neuro, a retainer client at Alivve Studio, I led the brand refresh, evolving the identity to feel warmer, more expressive, and more approachable for an emerging nootropics category.

LED BRAND AND CREATIVE FOR NEURO AT ALIVVE STUDIO

Screen Shot 2022-10-25 at 11.03.17 AM.png

Supported Neuro’s growth from startup to an 9-figure brand.

Designing for trust in an unfamiliar category.

In 2021, I evolved Neuro’s wordmark to feel more human and expressive, better reflecting the personality of the founders while retaining the credibility behind the product.

LOGOS-01.png
LOGOS-02.png
Typography_300x.png

Bringing more personality into the type system.

I introduced a humanized serif alongside Neuro’s existing sans serifs, adding warmth and character without losing the brand’s modern, functional feel.

Icons_300x_edited.png

Balancing science with creativity.

I expanded Neuro’s existing line illustration system, adding new icons and graphics to help explain ingredients, benefits, and science-backed messaging in a clear, approachable way.

Screen Shot 2022-10-23 at 8.30.52 PM.png
Screen Shot 2022-10-23 at 8.30.05 PM.png
Screen Shot 2022-10-23 at 8.30.13 PM.png

Showing where Neuro fits into everyday life.

With nootropics still unfamiliar and intimidating to many consumers, our team proposed lifestyle photography to make Neuro feel more approachable.

I led the moodboards, shaping everyday scenarios around work and fitness.

Connecting the science to something familiar.

As Neuro expanded into new product lines, customers needed a more tangible way to understand what was behind each product.

I led the creative team for product photography, pairing products with recognizable ingredients and flavours to make the science easier to connect with.

DSCF0344.png
Screen Shot 2022-10-25 at 11.01.38 AM.png
DSCF0313 1.png
DSCF0229.png
Screen Shot 2022-10-25 at 11.03.17 AM.png
IMG_3467.jpg

Shaping content beyond the visuals.

Before Neuro brought on dedicated support for content planning, I developed concepts, messaging, and creative around product education, launches, and broader marketing goals.

Screen Shot 2022-10-24 at 6.49.10 PM.png

Strengthened brand visibility and social engagement.

IMG_3465_edited.jpg

Making the brand wearable and shareable.

I translated Neuro’s visual identity into stickers and apparel that extended the brand beyond packaging and digital touchpoints.

Screen Shot 2022-10-24 at 11.53.22 AM.png
Screen Shot 2022-10-24 at 6.44.15 PM.png

Taking the brand
across every touchpoint.

Over several years, my work expanded across web, print, packaging, photo editing, video editing, and e-commerce assets for platforms including Amazon.

Designed e-commerce assets that helped Neuro land #1 in Sports Nutrition Endurance & Energy.

bottom of page