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BRAND DESIGNER &
MARKETING STRATEGIST
Top Neuro
Turning strategy into
a sensory brand world.
I led Sula’s visual direction and client account, translating our team’s strategy into a tropical, elevated brand world inspired by fashion, hospitality, and Filipino summer.
Defining the visual language.
I led the moodboards and overall aesthetic direction, with my selected route becoming the foundation for Sula’s visual world. From there, I guided the team across illustration and other brand elements to keep the execution cohesive, while our Creative Director oversaw the final creative output.
Setting the photography direction.
I developed the visual references, moodboards, and photography guidelines that shaped Sula’s imagery across brand and social, defining everything from lighting and composition to overall mood and treatment.
Building a cohesive digital world.
I translated Sula’s visual direction across web and social, designing the website, directing development, and working with the founder to shape a curated, photography-led feed inspired by luxury fashion and hospitality.
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